Let's Sell Some Trucker Hats

The Unofficial Shopify Podcast

Το περιεχόμενο παρέχεται από το ETHERCYCLE LLC, Kurt Elster, and Paul Reda. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον ETHERCYCLE LLC, Kurt Elster, and Paul Reda ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

3M ago 48:09

MP3•Αρχική οθόνη επεισοδίου

We take on the challenge of revamping a trucker hat Shopify store from the ground up. Our team member and e-commerce maven, Jessie Goodell, brings her real-world experience managing her ecom brand for outdoor trucker hats to the table. Listen in as we dissect the transition from Amazon to Shopify, and discuss website improvements in a quest for online store over marketplace sales. Stay tuned as we gear up for future episodes where we'll measure the success of our efforts and strategize on lifecycle email marketing and beyond, all while appreciating Jesse's invaluable contributions to this e-commerce adventure.

Timestamps

(03:43 - 05:03) Rebranding Challenges on Amazon
(07:22 - 08:12) Amazon Listing Struggles and Promotions
(16:10 - 17:13) Product Variants and Shopify Integration
(22:35 - 24:23) Website Homepage Re-Design Suggestions
(33:00 - 34:03) Improving Product Listing User Experience
(38:54 - 39:56) Maximizing Product Listing Content
(42:35 - 43:51) Product Origins and Manufacturing Changes
(45:33 - 46:18) Professional Photo Shoot for Content Creation

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