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Are you Trade Ready?
Manage episode 386424111 series 3358369
Το περιεχόμενο παρέχεται από το Destinate NZ. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Destinate NZ ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this edition of the Tourism Chat Show, host Michelle provides a thorough overview of how to work with trade in the tourism industry. She offers essential tips and information including refreshing market understanding, handling trade partnerships, and maintaining administrative capabilities. She talks about the importance of marketing collateral, setting and adjusting pricing, collaboration with other institutions, and maintaining efficient booking systems. Also, Michelle emphasizes the importance of Qualmark for tourism operators planning to work on the international platform. Finally, she shares some pointers on how to maximize impact during trade shows and the relevance of follow-ups. 00:05 Introduction and Overview 00:21 Understanding Trade Readiness 01:06 Why Work with Trade? 03:30 Challenges and Benefits of Working with International Travel Trade 09:53 Understanding the Travel Distribution System 12:02 Working with Inbound Tour Operators 20:58 Understanding Commission Levels in Trade 23:25 Tips for Working with Trade 24:21 Improving Your Booking System 25:13 Working with Tour Operators 26:16 Credit and Payment Policies 27:50 Understanding Your Rates and Contracts 29:18 Pricing Requirements and Strategies 34:42 Maximizing Your Impact 36:52 Admin and Resources Required 38:05 Marketing Collateral and Trade Shows 42:13 Final Thoughts and Tips Are you Trade Ready? Checklist - Scroll to the bottom of the page and fill out the form for an immediate email response with the document https://www.destinatenz.com/representation Blog Post - How to work with trade - https://www.destinatenz.com/post/ask-destinate-working-with-travel-trade
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This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
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