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Building Community – by Nurturing Your Customers
Manage episode 354262858 series 2801738
Το περιεχόμενο παρέχεται από το Benno Duenkelsbuehler. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Benno Duenkelsbuehler ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Growth does not happen in a vacuum, we grow with others and do so in a thousand different ways. In this episode, Patrick Keiser, Executive Director of Heart on Main Street - a non-profit organization and community of retailers, for retailers to learn and grow their business - shares how he spearheaded building this particular community. The ‘why’ behind this community is something he feels particularly passionate about, and in the spirit of Ben Franklin there is even a bit of “doing well by doing good”, as Heart on Main Street helps his employer’s customers.
2:08 - “Main Street businesses are an incredibly important part of our communities, of our local economies…they employ local people…they buy from local artisans…they are the back bones of our communities.”
3:06 - “There are so many challenges that Main Street businesses face and…the internet era has not been kind to Mom and Pop (stores).”
4:24 - “There was this really big support of the Shop Local movement…if there is evidence of a movement, there’s existence of a need.” (Some 100,000 of now only 300,000 local stores closed their doors in the last 20 years)
7:15 - “I wanted to see… what do retailers need if we could bring a community of people (together)... invested in the success of Main Street. What can we do?”
8:19 - “So you went to ask the everyday experts, the people that actually know, right?”
11:51 - “That was the impetus of Heart on Main Street. How do we…help them make a more meaningful impact…and help those retailers really grow their business?”
12:15 – 17:15 Patrick explains the four pillars of Heart on Main Street: 17:16 - “Came up with four pillars that would help them: Grants, Education, Mentorship Programs, and Friends of Main Street.”
22:32 - “A little bit of anxiety is a sign of intelligence.”
Learn more by reaching out to Patrick directly: Patrick.Keiser@HeartonMainStreet.org
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