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E48: Why Business Leaders Need to Be Patient With MarTech ROI
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Manage episode 418506038 series 3555870
Το περιεχόμενο παρέχεται από το Ankur Gattani. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Ankur Gattani ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Over the years, retention strategies and perspectives on MarTech have undergone significant evolution. Initially, MarTech was often seen as a tool primarily for digital-first businesses. However, as the digital landscape has become increasingly integral to all industries, legacy businesses have begun to take MarTech more seriously.
- (00:53) - Customer Retention: A Decade of Evolution and Changing Mindsets
- (06:11) - MarTech: Bridging Old-School and New-Age Busines
- (13:43) - Decoding MarTech ROI: Addressing Concerns and Evaluation Strategies
- (21:01) - Leadership Perspectives on Unlocking Retention Success
- (29:24) - Talent Supply in Digital Transformation: Keyur's Insights
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