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E28: Innovate, Engage & Retain: Noise's Tale of Tech & Community
Manage episode 404589863 series 3555870
Το περιεχόμενο παρέχεται από το Ankur Gattani. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Ankur Gattani ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Ever wondered how Noise, the trendsetting wearables brand, captures the hearts of 7 million active app users? It's not just about numbers – they're all about personalized experiences! Dive into their world, where data-driven strategies meet exciting customer journeys, designed for different life stages. Listen in to find out how they are engaging customers and retaining them in style.
- (01:04) - Gaurav's 15 Years As A Marketer Across Digital Companies
- (03:29) - Where Tech Meets Emotion, A Brand's Journey Unveiled
- (08:32) - Catch Them Young, Carry Them For Life
- (14:31) - The Role of Gamification in Post-Purchase Engagement
- (17:18) - How Noise Tailors User Experiences for Maximum Impact
- (21:20) - The Human Motive: Making Fitness Gamification Meaningful and Authentic
- (24:58) - Cohortization and Segmentation: The Key to Tailoring Vertical Experiences in Health Tech
- (29:32) - Health Tech: Engagement, Monetization, Personalization
- (34:32) - The Power of Tactical Triggers
- (41:01) - Strategic Priorities: Navigating Bandwidth Crunch in the World of Wearables
- (43:55) - Data-Driven Narratives: Unraveling Insights from the Yahoo
- (47:28) - Driving Decisions: The Data-Driven Journey in the Automotive Industry
- (51:26) - Which Metrics Does Noise Care About The Most?
- (52:52) - Gaurav's Inspiration & Growth Mindset
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