#148 - Meta Ads: AdCrunch, Victor Vo and Andrew DiLullo

The Startup CPG Podcast

In this episode of the Startup CPG podcast, Daniel Scharff is joined by Andrew DiLullo and Victor Vo from AdCrunch to dive into effective strategies for leveraging Meta (Instagram and Facebook) Ads to fuel growth for CPG brands. They discuss the profitability of Meta Ads, emphasizing the importance average order value (AOV) of $75, and much more. They highlight the success of products with clear problem-solving angles and the necessity of continuous testing and iteration in ad campaigns.

Gain insights into creating enticing offers, testing various hooks and video content, and understanding the significance of catalog campaigns and retargeting. Additionally, special service packages tailored for Startup CPG brands are introduced, with Andrew and Victor assigned to create valuable resources like a profitability calculator guide, a catalog campaign setup guide, and a hook sheet template.

AdCrunch Digital’s exclusive offer for Startup CPG is a $2500 package with hook iterations, research, and 5 videos per week. Or, for $1500 you get 4 coaching sessions per month along with frameworks and best practices and operating processes.

To request the hook template or the special Startup CPG offer, email [e-mail]

Listen in as we share about:

• Key Metrics and Profitability
• Effective Advertising Strategies
• Importance of Offers
• Context of Market Changes
• Specific Examples and Recommendations
• Brand Messaging vs. Consumer Appeal
• Approach to Content Creation and Optimization
• Optimizing Ad Spend and Scaling
• Setting Up and Managing Audiences
• Budget and Growth Strategies

Episode Links:

Ad Crunch’s Website

Victor Vo’s LinkedIn
Victor Vo’s Email: [e-mail]

Andrew DiLullo’s LinkedIn

Andrew DiLullo’s Email: [e-mail]

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

• Join the Startup CPG Slack community (15K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin
• Questions or comments about the episode? Email Daniel at [e-mail]
• Episode music by Super Fantastics