Starting a Podcast in Ghana (Joy FM Geek Squad Interview) Part 2 - How to monetise your Podcast

The Sound of Accra Podcast

In Part 2 of our interview with Joy FM Geek Squad show in Ghana hosted by Adobea Biritwum, Joseph Inti, host of Sincerely Accra, and Adrian Daniels, host and producer of Sound of Accra, share their insights on growing and monetising a podcast. They emphasise the importance of community engagement, consistency, and leveraging social media platforms like Twitter, Instagram, and TikTok. Joseph highlights the value of responding to every comment and giving shout-outs to followers, while Adrian discusses traditional advertising and live shows as revenue streams. They also compare the flexibility of podcasts to traditional radio, noting that podcasts can be consumed anytime, anywhere. The episode concludes with practical advice for aspiring podcasters, including the significance of having a clear purpose, choosing the right format, and maintaining a regular release schedule.

Watch the YouTube version by clicking here.

Timestamps

00:00 Introduction and Guest Introduction

00:20 Focusing on Community and Social Media

01:48 Engaging with Listeners and Building Community

01:58 Monetising Your Podcast

02:38 Advertising and Revenue Streams

04:12 Differences Between Podcasts and Radio

06:15 Advantages of Podcasts Over Radio

07:16 Consistency and Frequency in Podcasting

09:34 Importance of Consistency

10:01 Determining Your Podcast's Purpose

12:01 Choosing the Right Format and Concept

14:34 Key Considerations for Starting a Podcast

15:28 Challenges in Podcasting in Ghana

17:09 Technical and Logistical Issues

18:22 Transportation and Timing Challenges

Watch season 6 episode 1 with Twi Learning Center: https://youtu.be/6kuFxHScmLk?si=RjHXBeaT1eQHFzKV

Catch up with Season 5 here: https://www.youtube.com/watch?v=NnqpgGxTAXg&list=PLJUVirAfWnNoGiJNHHWm6aYTUUberuD5V

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Website: https://www.thesoundofaccra.com

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Email: info[at]thesoundofaccra.com

About The Sound of Accra Podcast

Our mission is always the same, to promote Global Ghanaian excellence. And always to bring you closer to Accra, whenever you are, with powerful stories that make you want to take action in your career, business or personal life.

For almost 5 years, we have been championing global Ghanaian founders, entrepreneurship and Creators through podcasting. We've achieved 10s of thousands of audio downloads worldwide and published well over 150 episodes to date.

It's our mission to grow and establish global audience, and become a go-to resource for learning about native and diasporan Ghanaian Creators, Entrepreneurs and Founders worldwide.

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