Why Facebook?

The Social Barista

A Cup of Social Audio Blog EP13

Why should your small business or nonprofit be utilizing the power of Facebook? I’ll answer that very question coming up. Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. Why be on Facebook? The first and best reason is that it’s still the number one most used social media platform. Facebook boasts over 2.9 billion ‘with a b’ monthly active global users making it the most used online social network worldwide. Since its official launch back in early 2004 Facebook has been a proven leader in giving us the power to connect with friends and family, find communities, and grow businesses and nonprofits. It's my favorite platform by a social media mile. There are many reasons I love Facebook and it’s for those reasons that I continue to tell my clients they need to be active on the platform. The cover banner on Facebook gives your brand a chance to shine on social right at first sight. I encourage you to make your cover graphic pop for your brand. If you need help, please let me know. I can brew one just for you that looks great on both mobile and pc. I love that you can post links to your website, blog, and YouTube channel right in the actual post or comments. Facebook allows non-profits the opportunity to raise funds for their cause in any given post. It’s easy to do and really works as I’ve used it for Laber of Love Pet Rescue on many occasions. I love setting up events on Facebook. It’s so easy to do and increases traffic to an in-person or online event two-fold. And I totally base this statement on MANY years of utilizing Facebook events. I also really enjoy using Facebook's scheduling feature. It allows you to easily schedule posts for up 10 weeks. Facebook also has an amazing ‘about’ section where you can post your bio, website link, email, phone number, hours, and location that links to google maps. I also love that you can post any length of video and easily set up separate photo albums for special events and occasions. I could talk about the vast wonderful world of Facebook for hours but since these videos are meant to be short and sweet, I’ll end it here by simply saying, if you’re not on Facebook, you’re really missing out on a lot of potential customers and or donors! Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at [e-mail]. Thanks so much for joining me and be sure to have a great day on Social!

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