Episode 192: Turning Good Products Into Great Products With Advertising-Led Growth With Mina Elias

The Smartest Amazon Seller

Join Scott as he chats with Mina Elias, founder of Trivium Group & MMA Nutrition, about how effective advertising strategies can help sellers convert good products into great products. Get in-depth tips on how to effectively optimize conversion and click-through rates, and learn the benefits of increased metrics.
You can also find the answers to these interesting questions thrown inside this hot podcast.
What else can you do when your product hits the cap on market share?
How can you save on your advertising budget?
Where can you find competitive creatives?
What possible changes can you expect from Amazon this 2023?
Episode Notes:
0:20 - Mina Elias Introduction
1:00 - Anyone Can Sell Supplements
“You can’t be a slightly better product, you have to be a significantly better product.” -Mina
02:45 - Mina’s Monthly Revenue on Supplement Business
03:35 - Trivium’s History
04:45 - Investment Prioritization
“It’s easier to turn a good product into a great [product], than a bad product into an average product.” - Scott
06:40 - Mina’s Mindset and Strategies
10:15 - Advertising-led Growth
11:00 - Search Find Buy
11:55 - Movement on Rankings
13:00 - Using Price as a Lever
13:50 - Conversion Rate Optimization
14:40 - Competitive Creative Resources
18:30 - Helium 10’s Market Tracker
19:20 - Layering on DSP
20:25 - Why You Need an Agency To Use DSP
21:40 - Variation Pages From an Advertising Perspective
24:25 - Benefits of Having a High Click-Through and Conversion Rate
27:40 - Amazon in 2023
Trivium Free PPC Audit
LinkedIn: https://www.linkedin.com/in/theminaelias/
Website: https://triviumco.com/
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Advertising Solutions by Amazon: A Closer Look into Amazon Ads