SBM 150: Learn To Love Buying an Audience with John Lawson

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SBM 150: Learn To Love Buying an Audience with John Lawson

3+ y ago 57:46

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Today’s Guest

In this episode you will learn about John’s experience running a virtual summit with no previous audience.

John Lawson is an expert in Ecommerce and helping speakers grow their careers.

This is the 150th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Segment your audience and narrow down subject matter to bring in a better audience.

TOPICS DISCUSSED

Why do a virtual summit
Time & money spent vs ROI
Tools used
Where the audience came from
Live vs pre-recorded
What offer to present
Partnerships (are they worth the hassle)
Marketing strategies
Predictions

RESOURCES

John Lawson – Twitter

THANK YOU FOR LISTENING!

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#Business #Marketing #Small Business Consultant #Tom Libelt: Lifestyle Entrepreneur #Brand Marketing #Higher Education #Entrepreneur #Podcasting Education #SEO Expert