SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston

The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design

Today’s Guest

In this episode we take you through a case study. Meryl used her productized bookkeeping service to figure out the content for her online course. We go over the beta & first launch and her experience marketing the course.

Meryl Johnston is an expert in accounting and book keeping..

This is the 140th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Productized services & online courses compliment each other very well. You use a service business to learn about the pain points of a market segment (and get paid while you are learning!). You use an online course to show how much work you actually do so that people buy the service.

TOPICS DISCUSSED

• Productized services & online courses
• Creating Information
• Freeing up time
• Beta version & getting clients
• Always make them pay
• Refining your content based on feedback
• Defining the transformation, value and pricing
• The Re-Launch and the free 5 day challenge
• Linkedin engagement
• Organic vs paid conversions

RESOURCES

• beanninjas.com

THANK YOU FOR LISTENING!

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