SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall

The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design

Το περιεχόμενο παρέχεται από το Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert, Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant, and SEO Expert ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

5+ y ago 1:04:29

MP3•Αρχική οθόνη επεισοδίου

Today’s Guest

In this episode you will learn about course marketing.

Perry Marshall is an expert in marketing.

This is the 134th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The number of unsolved problems never goes down… it only goes up.

An oz of prevention is worth a lb of cure

but

People will pay 16x more for an oz of cure than a lb of prevention

TOPICS DISCUSSED

The foundation of marketing online courses
Market research
Problems
What to do when things are not working
Pricing
The five power disqualifiers
Preventing vs curing
Personality
Creation of a fan base
Influence on social media
Bootlegs
Auto-Responders

RESOURCES

PERRY IN ACTION

THANK YOU FOR LISTENING!

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#Business #Marketing #Small Business Consultant #Tom Libelt: Lifestyle Entrepreneur #Brand Marketing #Higher Education #Entrepreneur #Podcasting Education #SEO Expert