SBM 121: Changing Lives One Cyber Security Course at a Time with Jason Dion

The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design

Today’s Guest

In this episode you will learn about Jason’s journey from an actual teacher into the online course space. His experience with Udemy and other platforms. How he handles upsells and plans to regain control over his list and students.

Jason Dion is an expert in cyber security.

This is the 121st session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The best way to move students onto your list is to ask permission from Udemy whether you can ask them to join your Facebook Group. After that you’re in charge.

TOPICS DISCUSSED

• What business are you in?
• Control
• Udemy vs self hosted platforms
• Teacher vs marketer
• Are you helping or selling?
• Why devalue your courses on Udemy?
• Information vs transformation

RESOURCES

• diontraining.com

JASON IN ACTION

THANK YOU FOR LISTENING!

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