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Should you do Black Friday? The answer might be no...
Manage episode 447548339 series 2682488
Το περιεχόμενο παρέχεται από το Rhea Freeman. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Rhea Freeman ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Everyone does Black Friday, right? Well no, no they don't, and this podcast shares why you shouldn't if it doesn't work for you.
Business is about profit, and whilst many businesses see orders increase when they slash their prices, if it isn't making profit, then why on earth are you doing it?!
When Black Friday rolls around, a number of businesses, particularly smaller ones, feel that to be in with a chance of making sales, they need to slash prices. I'm here to say that that might not be the case at all. And whilst, when Black Friday first appeared in the UK, it felt crazy as a business not to get involved, now, more and more brands are pushing again it.
On this episode, we chat about why you might want to push back, how to get that messaging across, how to know if it works, and when to get on board too.
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