11. How to Deal with Search Algorithm Changes

The Savvy Teacher Seller with Kristen Doyle

You’ve heard me talk again and again about the importance of SEO, and for good reason! A solid SEO strategy can boost you to the top of search results for your resources and products whether you’re on Google, TPT, Amazon, Etsy, or YouTube. The key is understanding the search algorithm for the platform you’re on.

Frustration often occurs when algorithm changes pop up, which has been happening a lot this year on both Google and TPT. As TPT sellers, I know a lot of you are worried about how these changes could affect your business.

With Google and TPT both being the leaders in their industries it’s good to be in the know, so that you can make any necessary tweaks. Thankfully you’ve got SEO nerds like me to help you navigate these algorithm changes! 🤣

In this episode of The Savvy Teacher Seller, I’m diving into why platforms make algorithm changes, what “black hat SEO” is, how you can always make the best experience for your customers and readers by using proven SEO practices, and how to bounce back from negative results of search algorithm changes.

1:01 The true purpose of a search engine, whether it’s Google or TPT

3:46 Why search algorithms change, and how we know an algorithm is changing

4:54 How you can keep algorithm changes from affecting your business too much

7:36 What to do if algorithm changes are negatively affecting your business, and when to expect results
Get on the waitlist for my course, SEO for Teacher Authors.
Register for the TPT Seller Virtual Meetup on September 17, 2022.

For the transcript and show notes, head here: https://kristendoyle.co/episode11

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