471: Ilana Wechsler - Google Ads that work

The Savvy Dentist

The ability to generate traffic to your website is a key marketing skill.
Most dentists rely on agencies, whether that's for SEO or paid traffic. Paid traffic is a real art and a science that can be learned.

Ilana Wechsler’s background is in data analytics. She's a numbers girl.

On this episode of The Savvy Dentist Podcast with Dr. Jesse Green, we're going to talk about paid traffic specifically. And in particular, what are the three things that you can do to help your website traffic, no matter what's happening on a technological front.

What's happening in the world of AI?
What's happening in the world of automation? And how does that impact the advertising you do on the various platforms?

Ilana describes the common mistakes that Dentists make when they're trying to optimise their advertising campaigns. She explains how much of your time is required to be able to successfully achieve good quality leads through your website.
Ilana Wechsler not only runs an agency, but she teaches people how to run their campaigns, so that you won’t need her agency services.

As Ilana says, it's not hard, but it requires a bit of work on a consistent basis. So an hour or two a week to monitor the campaigns, to keep them on track is really all it takes.

• [3:17] - How has the process of Paid Traffic advertising changed these past few years?
• [10:15] - How is A.I being incorporated into the website traffic advertising process?
• [17:12] - As a small dental practice, when is the right time to engage a digital ad agency?
• [18:19] - How much time should you commit weekly to your digital ad campaign?
• [20:06] - To TIK TOK … or not to TIK TOK … that is the question.
• [22:48] - How much should you spend on your digital ad campaign?
• [30:17] - SEO v. Paid Traffic.