Content Strategy with Bernard Meyer, Sr. Director of Content & Creative at Omnisend #82

The SaaS SEO Show

Το περιεχόμενο παρέχεται από το Minuttia. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Minuttia ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1+ y ago 52:36

MP3•Αρχική οθόνη επεισοδίου

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 26, 2024 16:02 (6M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

In this episode of The SaaS SEO Show, we’ve interviewed Bernard Meyer, Sr. Director of Content & Creative at Omnisend, and discussed content strategy, the future of SaaS marketing, and more.

************************

Timestamps:

(02:04) - Who is Bernard Meyer?
(03:27) - Bernard’s background.
(06:09) - What is Omnisend?
(08:03) - Connection between content and design.
(10:52) - Content strategy at Omnisend.
(12:57) - Why most B2B SaaS don’t use YouTube?
(19:11) - Unbiased reviews and comparison pages.
(23:18) - Brand importance.
(26:42) - Niche limitations on content strategy.
(36:03) - Bernard’s thoughts on blog posts' importance.
(40:52) - Blog post structure that satisfies your audience.
(45:04) - What does the future hold for SaaS content marketing?
(50:27) - Learn more about Bernard and Omnisend and get in touch.
(51:03) - Outro

************************

Useful Links:

Website: https://www.omnisend.com/

Bernard on LinkedIn: https://www.linkedin.com/in/bernardgmeyer/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

112 επεισόδια

#Business #Marketing #Content #Content Marketing #Saas Content Marketing #Saas Seo Agency #Saas Content Marketing Agency #MINUTTIA #SaaS #Software As Service #SEO #SaaS SEO #SaaS Marketing