Player FM - Internet Radio Done Right
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Το περιεχόμενο παρέχεται από το The RJ Young Show and RJ Young. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The RJ Young Show and RJ Young ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Το περιεχόμενο παρέχεται από το The RJ Young Show and RJ Young. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The RJ Young Show and RJ Young ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
The RJ Young Show is an editor writer at-large.
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Σήμανση όλων ότι έχουν ή δεν έχουν αναπαραχθεί ...
Manage series 2106550
Το περιεχόμενο παρέχεται από το The RJ Young Show and RJ Young. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The RJ Young Show and RJ Young ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
The RJ Young Show is an editor writer at-large.
…
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18 επεισόδια
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The RJ Young Show
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1 Truth About Enzo Ferrari and Brock Yates' "Enzo Ferrari: The Man and the Machine" 1:21:17
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Enzo Ferrari wanted to race cars, sing opera or write sports; was too much of a coward to race, couldn't sing worth a damn and doesn't believe the truth is entirely necessary. You can find examples of this all over motorsports history, but Brock Yates — who created, participated in and wrote about Cannonball Run — wrote a spectacular biography of the man behind the Scuderia. In fact, separating fact from fiction about Ferrari and his eponymous cars has turned into a sport, a game unto itself. With that in mind, I’ve adapted the child’s game true or false into what I’m calling Truth or Ferrari? This also helps gets you up to speed with Michael Mann's "Ferrari" movie starring Adam Driver and builds on "Ford v. Ferrari" with Matt Damon and Christian Bale.…
Tony Gilroy, Andor’s maestro, adapted action movies I love—the Bourne trilogy, Armageddon, Michael Clayton and The Devil's Advocate. He made Rogue One too. And I didn't like that as much as others did. His pops, Frank, adapted a movie into a Pulitzer and Tony award-winning play—The Subject Was Roses in 1965. His brothers Dan and John can Kool and the Gang get down on it too. But then I saw Gilroy put his back into dialogue got snappy. Nazis SS officers in white—excuse me, Imperial Security Bureau officers—at a round table started trading repartee like a blueberry hooligan after two shots of whiskey, hopped up on the cocaine holding down the trigger on the Sweet Business feeling no pain. If you don’t get that reference, just no I play a lot of Destiny 2 while listening to Jacob Bryant. Then Fiona Shaw, as Maarva Andor, stood next to a stuttering red personified personhood that looks less like a fire hydrant and more like trash compactor—laying into her adopted son, Cassian, played by an understated Diego Luna, about how she ain't goin’ out like no punk to the imperialists. I watched a torture expert do the Elmore Leonard and tell me a story in dialogue about the dying screams of a race of massacred people weaponized to oppress even the most unwilling and stubborn amongst us. And then Andor used our imaginations to bring us that pain. Perhaps the most underused tool in the writer’s book bag is their ability to allow the reader, the viewer, the audience’s imagination to do the work for us. Like a revolutionary counting on an emperor’s overreaction to a bank heist, we create our own worst nightmares. The Jacobins, the Decembrists, the Bolsheviks, Russian and German Jews are all represented alongside the cost of their resistance. I saw Stellan Skarsgard deliver the monologue he likely took this role for, and I could see—immediately—he must have asked to do it again and again. Gilroy and company bent film to their will, maximizing their gifts in a medium where—unlike stage play—you can get it right the first time for someone else who never saw you do it live the first time. If you have $250 million to make 12 one-hour movies—that’s $21 million per one-hour film—get your money’s worth. Then I saw Beau Willimon throw down on the page what Gilroy didn't himself. Not once did I see colorful flashlight fights, references to space monks and space chi or an anointed savior. I saw characters who could be real people, anchored in their time, pushed toward choosing the best of the worst decisions and laid composer Nicholas Britell going in his bag underneath it. I saw a man forced to choose a side in a war he wanted no part of. I saw prison presented as I know it to be true, gulags as we know them to exist, hope like a candle dancing in the dark as we clench our eyes shut so as not to be infected by what might soon kill us sooner rather than later—a light we cannot possess. I was reminded of the cost of revolution. I shouted in an empty room for at that moment I realized the many who created Andor had succeeded. Succeeded in telling a story in this mostly trite, benign and vexingly edging toward brilliant property over 44 years that reaches the high bar of critically-acclaimed, emotionally moving, intellectually, inspiring, innovative art in storytelling: I'll tell my friends about it. Consider yourself told.…
Spawn is the first Black superhero ever to feature in a major motion picture — one year before Wesley Snipes featured in Blade. That fact serves to illustrate Spawn is one of the most overlooked and most popular Black superheroes in history. That juxtaposition merits investigation. So does the idea that the first mainstream superhero or antihero broke through as the angry, violent demon monster that fits a retrograde and heinous stereotype of Black men. Perhaps it’s best to start with why Spawn became an animated TV show in the first place, and that is because the comic book it was based on was a smash hit from the jump. The first issue of Spawn was terribly popular, selling 1.7 million copies ranking fifth behind titles featuring Superman, WildC.A.T.s, Venom and Spider-Man. It remains popular today.…
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The RJ Young Show
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1 On Formula 1 in 2022 1:50:16
1:50:16
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RJ chopped it up with Racing Incident co-host Anna Tarkov about Formula One. They gushed about Lewis Hamilton, talked about the lack of racial and gender representation in the sport, the upcoming Imola and Miami Grands Prix and just what Drive to Survive has done for the sport. Also, RJ reads the prologue of Adrian Newey's excellent autobiography called How to Build a Car where Newey drives the Williams racing FW-15 F1 car around the track at Paul Ricard.…
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The RJ Young Show
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I read Sara Gay Forden's book, "House of Gucci," so you don't have to. It's the story of how Aldo, Rodolfo and Maurizio Gucci built Guccio Gucci's business into an internationally-respected brand and produced iconic fashion and fashion designers like Tom Ford and how Patrizia Reggiani Martinelli Gucci became the symbol of its undoing. House of Gucci has been adapted into a movie directed by Ridley Scott and starring Adam Driver, Al Pacino, Jeremy Irons, Salma Hayek and Lady Gaga.…
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The RJ Young Show
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1 On The Wachowski's Matrix Trilogy As Fanfic For Frank Herbert's "Dune" 1:56:44
1:56:44
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RJ and Tyler talk about how The Matrix film franchise owes so much of its inspiration to Frank Herbert's 1965 novel "Dune." They compare characters -- Neo is Paul Atriedes, duh -- and themes that overlap between the two properties as well as what Herbert was actually writing about: his distrust of superheroes, fascism, demagogues and dictators.…
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1 On Michael Waldron's "Loki" 1:14:13
1:14:13
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Act one, perhaps the best known myth about Loki which involves the creation of Thor's hammer and dwarves nearly chopping off the god of mischief's head for being, well, mischievous and an arrogant prat. Samuel Thompson https://digitalcommons.law.yale.edu/cgi/viewcontent.cgi?article=1436&context=yjlh Sif's haircut and Thor's hammer https://norse-mythology.org/tales/loki-and-the-dwarves/ In the second segment, a character study about Loki in the ancient storytelling tradition of the trickster, courtesy an aggressively aggregated Smithsonian I found clicking links in another aggressively aggregated blog post. The Trickster https://www.smithsonianmag.com/smithsonian-institution/folklorist-explains-lokis-place-pantheon-trickster-heroes-180977935/ Act three, a discussion with my best friend Tyler about the hit TV show "Loki," a genocidal god with an apparent heart of gold. Yes, it's oxymoronic, but that's where the good stuff is. "I think that you could argue that the journey of the season for him is about Loki becoming a hero in a lot of ways, and what's more heroic than doing the right thing for the right reasons and losing anyways? Suddenly, he's in the position that Steve Rogers found himself in after Infinity War, which is really compelling." —Michael Waldron https://www.cbr.com/loki-writer-compares-captain-america-similar/ "I think it’s when Alligator Loki ate President Loki’s hand that I realized I was in love." --Variety "The Loki finale proves Marvel TV shows are already in a rut. The series remade a charming villain as a dull, passive hero." --Slate…
RJ and Ron talked about Penny Dreadful, writing, TV and movies.
RJ and Katy chopped it up about Texas federal judge William Wayne Justice. Once Earl Campbell ran over one of his own blockers. The fella had committed the sin of falling down in front of him. Longhorns coach Darrell Royal was asked what he thought about that fella’s misfortune. “Ol’ Earl doesn’t believe in taking any prisoners.” He was the first Longhorn to win the Heisman Memorial Trophy in 1977 and is one half of the football field’s namesake at Darrell K. Royal-Texas Memorial Stadium today. But if not for Judge Wayne William Justice, Campbell might not have played at UT…
RJ and Tyler reviewed Aaron Guzikowski "Raised By Wolves."
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The RJ Young Show
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1 On Brit Bennett's "The Vanishing Half" 1:03:24
1:03:24
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RJ, Ron and Katy chopped it up about Brit Bennett's "The Vanishing Half."
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1 On Colson Whitehead's "Nickel Boys" 1:05:30
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Katy and I discussed Colson Whitehead's "Nickel Boys" backdropped against contemporary current events in the U.S.
RJ and Laurel talk about The Old Guard -- a fascinating look into narrative as death fights death.
Katy Mullins joined me on our Bookish Club podcast to review Salman Rushdie's "Quichotte." The novel follows an Indian American on a quest to win the heart of woman he's never met. This novel is a work of meta-fiction that borders on the surreal and continues to connect us to the trials of present day. I'd recommend you reading it.…
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The RJ Young Show
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1 On Ann Patchett's "The Dutch House" 1:36:37
1:36:37
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I spoke with one of my best friends, Katy Mullins, about Ann Patchett's "The Dutch House" and with Andolini's Pizzeria owner/operator Mike Bausch about how he built and plans to sustain his restaurant in the Tulsa metro during the COVID-19 pandemic.
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