The Ringmaster of Marketing - Casey Cheshire - The Revenue Maze - Episode # 006

The Revenue Maze

Casey Cheshire is the CEO and Founder of Ringmaster Conversational Marketing. He is also the author of “Marketing Automation Unleashed” and the host of the “Hard Corps Marketing Show”. He has found a unique way to turn the world of marketing upside down; podcasting! His time in the Marines has brought him laser sharp focus on his goals, and he is ready to spread the word about how podcasting can be the perfect way to get to know your ideal customer. Casey sits down with host Valerie Cobb to talk about ways that you can successfully find your way out of the confusing maze of revenue and grow your business.

Takeaways

• 90% of what we think we know about our customers isn’t even accurate and you don’t know why they are buying your product.
• Talking to your customers isn’t the same as a sales conversation, but a lot of people get that mixed up. You can have a normal conversation and get to know them as a person.
• Starting a podcast and having your ideal customer on as a guest and just listening to them is the best way to get to know their needs and them as a person
• You want to listen to your client to really understand them better. You can't truly be listening if you are talking.
• Make sure that you are highlighting the clients. They are the ones that are paying for your services so you want to make sure that you make them feel special.
• Everyone plays the same game of trying to get your clients attention and then trying to get them on the phone, so you need to stand out to be different from the rest.
• Casey used to perform magic tricks at birthday parties, which led to the name of his company, Ringmaster Conversational Marketing.

Quote of the Show:

2:35 “All we need to do to fix this is actually talk to our prospects, talk to our customers and we're just doing it wrong. We think that talking to them is like a sales conversation. That's a different kind of conversation. We're not actually asking and giving them attention and this drives me bonkers”

Links

• Twitter: https://twitter.com/caseychesh?lang=en
• LinkedIn: https://www.linkedin.com/in/caseycheshire/
• Website: https://ringmaster.com/
• Book Link: https://www.amazon.com/Marketing-Automation-Unleashed-Strategic-Growth/dp/1599327384
• Podcast: https://www.hardcorpsmarketing.com/

Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
• Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
• Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
• YouTube - https://youtu.be/kbKjDDXWhVs