Ep. 84 - Briony Kennedy, Founder & Creative Director at Adorn Cosmetics

The Retail Wrap-Up

Hello and welcome back to the Retail Wrap-Up for 2024 - retail’s favourite podcast!
Today, we're thrilled to welcome Briony Kennedy, the Founder and Creative Director (aka the visionary force) behind Adorn Cosmetics, to the podcast. Briony's transformative journey from modest beginnings to spearheading a sustainable beauty revolution is a story we can’t wait to share with you.
In an industry often criticised for its alack of sustainability and responsibility, Briony made a bold move by launching Adorn in 2010 with a focus on circular beauty refills and recycling initiatives. Her commitment to sustainability has remained steadfast, even in the face of industry norms. Briony's innovative approach has not only garnered attention but has also set a new standard for eco-conscious beauty brands.
Throughout our conversation, Briony shares the positive impact her brand is having on the planet and how the refillable process works for her customers. She also discusses what it's like leading the way for other brands looking to make changes in the sustainable space and how failures always offer valuable lessons to be learned. Additionally, she talks about how she created and grew her loyal customer base, her insights on addressing Gen Z customers, her advice for entrepreneurs like herself, and the importance of backing yourself. Finally, we explore her long-term goals, product launches, and aspirations for the future.
Join us as we delve into Briony's journey, filled with resilience, innovation, and a commitment to making the world a more beautiful—and sustainable—place, one product at a time.
We hope you enjoy this conversation!
To explore Adorn Cosmetics or our guest further, try one of these links:
Shop Adorn Cosmetics Here
Learn More About Adorn's Sustainability Mission Here
Adorn Cosmetics on LinkedIn
Adorn Cosmetics on Instagram
Briony Kennedy on LinkedIn
You can learn more about the RetailOasis Team here or for information on our hosts, please see the links below:
Maddy Kulmar
Emma Easton
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Once again, we appreciate your company, and we're excited to delve into more insights on retail in our next episode!