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EP 169: NOT YOUR AVERAGE GAS STATION WITH CAROLE GIBBONS AND ERICA LASSETTER
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Το περιεχόμενο παρέχεται από το Michelle Sherrier. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Michelle Sherrier ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
MC Design Academy is designed to be a space where I get to share my expertise with you, where you'll get to learn all about visual merchandising, design, display, retail, and everything in between. Come along as I practice my craft and be sure to like, subscribe, and follow our socials to keep updated. See you in the merchandising land of MC Design Academy!
The Thumb in Scottsdale, Arizona, isn’t your average gas station. It’s also a car wash, retail shop, in-house bakery, wine cellar, and competition-style barbecue restaurant! The food is to die for, and the restaurant was featured on the hit show Diners, Drive-Ins and Dives. The Thumb’s mission is to offer a new and exceptional customer experience, and it’s safe to say they’re nailing it.
Carole Gibbons is the retail manager and buyer and started her career at The Thumb 8 years ago. Erica Lassetter is also a retail manager and has been with the company for 11 years. Here, they share how the gift portion of The Thumb has evolved since they joined. Carole and Erica also discuss their career backgrounds, how they design the retail floor and approach shows, how they prepare the store for the holidays, and much more.
What’s Inside:
- How The Thumb’s gift space has evolved over the years
- How Carole and Erica approach shows and buying
- How rising costs influence pricing in the retail shop
Mentioned In This Episode:
http://www.thethumb.com/
The Thumb on Facebook
The Thumb on Instagram
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