188 | Breaking through Sales Myths with Sara Dalrymple

The Resilient Retail Game Plan

Sales - without it, we don’t have a business, just an expensive hobby. And yet, for many of us, when it comes to thinking about selling our products or services, or promoting our businesses to the world, it suddenly feels very difficult.

One of the people I come back to time and time again when it comes to getting clear about selling on social media is Sara Dalrymple. I can’t actually remember how I first came across Sara, but we’ve been chatting on Instagram for years, and I’ve invited her into my membership on more than one occasion to share her pearls of wisdom about selling on social media.

If you want a masterclass on how to promote your business regularly and joyfully, go check out @saleswithsara on Instagram and see how Sara shows up day after day to share her message.

So when Sara announced she was publishing a book on sales, ‘More Sales, Please’ (with the same publisher as my book Tame Your Tiger), I knew I had to get her onto the podcast to tell us all about it.

Today’s episode provides practical advice on making the sales process simpler and more approachable for small business owners, aiming to boost sales and customer satisfaction.

Sara shares valuable insights on approaching sales with clarity, confidence, and ease, emphasizing the importance of selling in a way that feels natural and aligned with one's personality.

We talk about overcoming common sales myths, the effectiveness of listening to customers, and the crucial role of energy and enthusiasm in connecting with potential buyers.

[00:17] Welcome Sara Dalrymple, Author of More Sales, Please!

[03:20] Sara's message behind her book - We live in a time where anyone can open a business, but we aren't taught about sales and marketing. Most small business owners feel its complicated, Sara wants to prove that its not.

[05:31] Is there a way of approaching sales if you are more of an introvert?

[07:00] Sara's process to make sales feel more natural

[11:08] What is the difference between selling a product and selling a service?

[12:54] Sales aren't about forcing the buyer's choice. It's about creating a space where they are happy to buy.

[19:26] Sales can start off as an emotional journey, so we need to set the stage for our buyers with the messages we want them to receive.

[24:23] What is the relationship between your passion for your product and [sales?

[33:39] How to connect with Sara Dalrymple