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Making the most of connections to start a business
Manage episode 422260101 series 3068318
Το περιεχόμενο παρέχεται από το The Pet Photographers Club. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Pet Photographers Club ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
When today’s guest moved cities, continuing her landscape photography as her primary income felt impossible without local connections. She considered the contacts she did have and realized they were in the dog world. Combining her love for dogs with her love for nature, Kim Hoshall utilised these contacts to launch a pet photography business. She’s tried many different pricing structures and marketing strategies in the last ten years, and in today's episode- we spoke all about them!
We covered
- From a career in dance to professional photography
- No connections
- How Kim's income is split between landscape photography and pet photography
- The importance of connections
- How to get started in a new city
- Kim's best lead source
- Why offer multiple session types, and is that working?
IN THE MEMBERS-ONLY EXTENDED EPISODE
- The attraction to destination adventure sessions
- Kim's most popular product
- How Kim reaches her typical average sale and what she wants to change
- Starting a local dog community podcast as a marketing strategy
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