E350 - Reviving dead email lists: The power of personalization and quality over quantity in email marketing | with Troy Ericson

The One Big Tip Podcast with Jeff Mendelson

Troy is a highly accomplished expert in email marketing and direct-response copywriting. He is the founder of Email Paramedic, a renowned agency that specializes in email list management. Troy's expertise in improving sales copy automation and delivery has resulted in over a million dollars in revenue for his clients since 2019. He has collaborated with notable names in the industry, including Sales Mentor, V Shred, Smart Marketer, and 10X Advisor Network, among others.

One of Troy's notable achievements has been reviving dead email lists for maximum open rates and sales, resulting in significant revenue gains for himself and his clients. Through his innovative strategies, he has identified hidden potential and tapped into previously untapped resources, helping businesses thrive in today's competitive landscape.

Troy's journey began with adversity. As a college baseball player, he underwent elbow surgery in high school and suffered from a mental complication known as the Yips. This challenge led to him being cut from the team as a senior, which was a devastating experience. However, this experience ultimately proved to be a turning point in his life, as it led him to explore new opportunities and pursue a career in digital marketing and advertising.

Troy emphasizes the importance of personalization in email marketing. By paying attention to what subscribers opt in for, businesses can send tailored content that meets their needs. Segmenting email lists is crucial to maintaining quality over quantity, ensuring that only engaged subscribers receive emails. He recommends opening a test email account to ensure that marketing campaigns are effective before sending them to subscribers.

He stresses the importance of starting small with warm leads before moving on to mass cold email campaigns. To achieve success with cold emailing, businesses must first succeed at a smaller scale. In the world of email marketing, quality is always more important than quantity and understanding the needs and desires of the target audience. Another helpful tip is to open a test account, which can be easily done by creating a new Gmail account. By sending a test email to this account, you can ensure that your content is effective and engaging before sending it out to your entire list. This simple step can help you refine your approach and create more impactful emails that resonate with your audience, creating a positive impact for both the sender and the recipient.

Troy's journey is a testament to the power of resilience and determination. He turned a challenging experience into an opportunity for growth, and his expertise in email marketing and direct response copywriting has helped countless businesses achieve their goals. With his innovative strategies and focus on personalization, segmentation, and quality, Troy continues to lead the way in the world of email marketing.

In this episode:

[02:00] Troy shares his journey of getting into the email marketing space.

• Started on Upwork with clients and then ran Facebook ads for bigger clients.
• Focussing on the main problems, of deliverability, sending volume, and not writing good emails.

[05:00] Working in the email deliverability space is much less crowded.

• Definitely a space that a lot of people don't understand.
• Being the biggest proponent of email management to lead the charge in that niche.

[08:00] Sending content that people actually want is the truth.

• Telling real personal stories from your life.
• Segment your list to make sure that you're only mailing people that open your emails.

[11:00] The three main things you want to look at are SPF, DKI, and DMARC.

• Authentication is like verification on social media.
• How to balance out the weight of your emails.

[14:00] Getting the messaging and the offer right for cold emails.

• Do not start sending mass cold emails until you succeeded at a small scale.
• Figure out what exactly you want, and tell people in a short, concise way.

[17:00] Sending personal emails that take between writing and research, 10-15 minutes each.

• Once people are taking the actions you want them to take, you're successful.
• Send great stuff to land in the right place that is actionable to the right people.