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Cracking Open The Non-Alc Market w/ Thomas Angel of Altitude Beverage Group
Manage episode 413468850 series 3552649
Το περιεχόμενο παρέχεται από το Brand Castle Growth Partners. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Brand Castle Growth Partners ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Welcome to the first interview episode of The Omnichannel Roundtable! Join us in a lively session where we dive into the world of non-alcoholic craft cocktails with Thomas Angel, CEO and co-founder for Altitude Beverage Group. Discover the unique challenges and innovative strategies behind creating drinks that are not only alcohol-free but also delicious and socially engaging.
Topics Covered Include:
- The Rise of Mindful Drinking: Exploring the growing trend of non-alcoholic beverage options and how they cater to health-conscious consumers.
- Behind the Scenes of Altitude Beverage Group: Thomas shares the journey of starting a non-alcoholic beverage brand, from conceptualization to production.
- Crafting the Perfect Mocktail: How Altitude developed their distinct flavors and the importance of functional ingredients in mimicking the social and sensory elements of alcoholic drinks.
- Market Insights: Discussion on the current trends and potential growth of the non-alcoholic drinks market.
Key Takeaways:
- The importance of innovation and authenticity in the non-alcoholic beverage industry.
- Strategic insights on product development and market entry for new brands.
- Understanding consumer behavior and adapting products to meet changing preferences.
Links:
- Altitude's Website: https://altitudebev.com/
- Thomas' Linkedin: https://www.linkedin.com/in/thomas-angel/
Next Episode Preview:
Don't miss the episodes in the coming weeks where we continue to invite brand leaders and industry experts to the Omnichannel Roundtable to discuss all things CPG and growth.
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