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Beyond The Shelf: In-Store CPG Success Tips from Packaging to Placement & More
Manage episode 404829661 series 3552649
Το περιεχόμενο παρέχεται από το Brand Castle Growth Partners. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Brand Castle Growth Partners ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Welcome to week 4 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa tackle the critical aspects of enhancing in-store performance for CPG brands. From navigating the nuances of account management to the importance of packaging translation across channels, they provide actionable insights based on real-world experience.
Topics Covered Include:
- Effective Account Management: Unveiling the underestimated complexity of in-store success.
- Packaging Across Channels: Ensuring your brand's packaging translates effectively from online to in-store.
- Optimal Product Assortment: Mastering the art of product selection for retail success.
- Merchandising Strategies: From shelf placement to in-store promotions, strategies that drive sales.
- Pricing and Promotion: Balancing cost and visibility to maximize retail performance.
Key Takeaways:
- The pivotal role of strong retailer relationships in driving in-store success.
- The critical importance of strategic product assortment and merchandising in enhancing brand visibility and sales.
- Insights into how packaging and promotional strategies need to adapt from online to in-store contexts.
Thank you for tuning in. If today's discussion sparked new ideas or provided you with valuable insights, don't forget to subscribe and leave us a star rating!
Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:
Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min
Website: www.brandcastle.co
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