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The NTM Growth Marketing Podcast #57 “How to Escape Boxes in a Post-Categorical Future with Bob Johansen”
Manage episode 372081419 series 3033094
Το περιεχόμενο παρέχεται από το Andrew Gottlieb and CEO/Founder of No Typical Moments. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Andrew Gottlieb and CEO/Founder of No Typical Moments ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
“We need to allow people to categorize themselves as a form of identity if that’s useful to them but they get to choose. We don’t get to choose and we should not choose. Yet, our brains are constantly doing that.” -Bob Johansen
Bob Johansen is a distinguished fellow at the Institute for the Future (IFTF), the world’s leading futures organization, where he served as president from 1996 to 2004. He has written ten previous books on leadership and change management, including the bestselling Leaders Make the Future and The Reciprocity Advantage, and led workshops at global corporations from Intel to P&G as well as universities and nonprofits. Learn more about his decades of helping organizations prepare for the future and his latest book, Full-Spectrum Thinking: How to Escape Boxes in a Post-Categorical World by clicking the website link below. In this interview, we dive into Bob’s past and some fascinating discussions surrounding Full-Spectrum Thinking.
Website: https://legacy.iftf.org/fullspectrumthinkingbook/ LinkedIn: https://www.linkedin.com/in/bob-johansen/
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