Episode 45: Email Sequences that Keep Donors Donating, with Rachel Bearbower

The Nonprofit Hero Factory

Does it feel like your nonprofit running on a donor treadmill? You’re constantly expending your resources to attract new donors, hoping that you get them quicker than you lose the ones that you had before so that you can do more. It’s exhausting and often demoralizing… and it doesn’t have to be that way. Improved donor engagement and retention starts with a great welcome experience. Using a combination of personalization and automation, an email welcome sequence can start a conversation and build a relationship that provides value to both sides and lasts for years. Rachel Bearbower of Small Shop Strategies helps overwhelmed executive directors create simple, effective welcome sequences on autopilot. She joins us this week to share how they work, and the 5-email formula you can use to get started today. ** Episode Links and Shownotes: https://nphf.show/ep45 ** What we’ll be discussing: • How personalization and humanization helps make a genuine connection • The cost of acquiring a new donor vs. retaining them over time • What to put in your donor welcome series to keep them coming back and donating again