Episode 35: What Nonprofits Can Learn from IKEA to Increase Support & Impact, with Boris Kievsky

The Nonprofit Hero Factory

Can asking your supporters for their help and input actually raise the amount they’re willing to support your nonprofit’s work? There’s a phenomenon in psychology, studied and demonstrated by behavioral economists, in which people consider something they’ve taken part in creating to be worth more than the same thing made by a professional. This cognitive bias is called the IKEA Effect In this episode, Boris discusses strategies for nonprofits to capitalize on the power of the IKEA Effect to form a stronger connection with supporters, increasing your perceived value and raising more money for your work. ** Episode Links and Shownotes: https://nphf.show/ep35 ** What we’ll be discussing: • The IKEA Effect — using cognitive bias to create stronger connections and raise more money. • The Endowment Effect and how it can be beneficial to your organization. • The importance of creating valuable experiences for your supporters. • Why should your supporters be connected with beneficiaries? • Connecting actions and results by telling stories. • Avoiding the Disenfranchisement Effect.