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The Reckoning: Democratizing the Beer Industry with Jessica Infante
Manage episode 335087557 series 1346091
In 1978, former President Jimmy Carter legalized home brewing beer giving rise to what we now know as craft beer. There are currently over 9,000 craft breweries in the U.S. challenging legacy beer brands for market share and consumer mindshare. As beer has evolved, brand offerings have expanded to include non-alcoholic beers and non-beer products like hard seltzers. Beer drinkers have evolved as well. Alcohol consumption has soared, particularly among women ages 21-25 for the first time in history.
Yet, outside of oversexualized ads, the beer industry has largely ignored women in advertising and the c-suite despite the growing number of female founders of craft breweries like Golden Road Brewing and Jack A Lope Brewing Company. Bad behavior and gender disparities are not uncommon in the beer industry. Last year, a brave female founder took to social media to call out sexist and abusive behavior toward women in the industry, leading to resignations, firings, and a new perspective on women's contributions.
In this episode of The New Mainstream podcast, Jessica Infante, Managing Editor of Brewbound discusses gender diversity in the beer industry and what brands need to do to be more inclusive.
136 επεισόδια
Manage episode 335087557 series 1346091
In 1978, former President Jimmy Carter legalized home brewing beer giving rise to what we now know as craft beer. There are currently over 9,000 craft breweries in the U.S. challenging legacy beer brands for market share and consumer mindshare. As beer has evolved, brand offerings have expanded to include non-alcoholic beers and non-beer products like hard seltzers. Beer drinkers have evolved as well. Alcohol consumption has soared, particularly among women ages 21-25 for the first time in history.
Yet, outside of oversexualized ads, the beer industry has largely ignored women in advertising and the c-suite despite the growing number of female founders of craft breweries like Golden Road Brewing and Jack A Lope Brewing Company. Bad behavior and gender disparities are not uncommon in the beer industry. Last year, a brave female founder took to social media to call out sexist and abusive behavior toward women in the industry, leading to resignations, firings, and a new perspective on women's contributions.
In this episode of The New Mainstream podcast, Jessica Infante, Managing Editor of Brewbound discusses gender diversity in the beer industry and what brands need to do to be more inclusive.
136 επεισόδια
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1 Redefining Masculinity: Navigating Identity, Strength, and Change with Whitney Dunlap-Fowler 47:00
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1 Future-Proofing Brands: The Power of Inclusive Marketing in Music and Media with Robert Vélez 39:36
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1 From Impact to ROI: Exploring the Link Between DEI and Business Results with Kimberly Ayers Shariff 37:00
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1 The Cross-Cultural Advantage: Michael Roca on Rethinking Multicultural Marketing with Michael Roca 45:22
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1 Authenticity Matters: Why Market Research Needs Diversity to Connect with Black Consumers with Dawn V. Carr 37:45
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