Jacob Cooke On China's Singles Day Shopping Festival The Negotiation podcast

Το περιεχόμενο παρέχεται από το Todd Embley and WPIC Marketing + Technologies. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Todd Embley and WPIC Marketing + Technologies ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

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Jacob Cooke on China's Singles Day Shopping Festival

1d ago 18:53

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In this episode of The Negotiation, Todd Embley speaks with Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, about the recent Singles Day shopping festival in China. They discuss the evolution of Singles Day, its performance in 2024, innovations in e-commerce, logistics challenges, and the competitive landscape of e-commerce platforms in China. Jacob shares insights on consumer behavior, marketing strategies, and the future of sales events in the region.

Takeaways

Singles Day has evolved into a major shopping festival.
2024 saw a 16% increase in sales compared to last year.
Collectibles and premium products gained popularity this year.
Alibaba made significant changes to support brands.
China's e-commerce relies heavily on direct bank payments, not credit cards.
Logistics during Singles Day has improved with a multi-day approach.
Alibaba and JD dominate the Singles Day market.
Consumer behavior is shifting towards higher-quality products.
Future sales events include 12-12 and Women's Day in March.
The competitive landscape is adapting with innovative strategies.

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