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How Marketers Rise Together Through Community
Manage episode 404537881 series 2972420
Το περιεχόμενο παρέχεται από το Lisa Nirell. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Lisa Nirell ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Episode 82 dives into the power of community in marketing, featuring a special book giveaway of "Rising Together" by Sally Helgesen. We cover the nuances of community-building among marketers and CMOs, and learn how to navigate the challenges that often hinder the formation of strong employee, stakeholder, and customer communities. This episode outlines three common obstacles to community success: fear of self-promotion, the “overconfidence versus competence” dilemma, and the “network versus grapevine” distinction.
**Show Highlights & Resources**
- Join our 8th CMOs Leading Innovation Conference "Digital Innovation Day" happening on May 1-2 in New York City. Visit bit.ly/clic24nyc
- Order "Rising Together" by Sally Helgesen on Amazon tinyurl.com/risingsallybook
- Stay ahead of the curve by registering for our "know ahead" list at themindfulmarketer.com, ensuring you never miss an episode.
A big thank you to our dedicated production team: Alex Connolly, Marisa Cali, and Bill Connolly, for their exceptional work.
Like what you heard? Please leave us a review on Apple Podcasts and share the love.
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