#107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)

The Measure Pod

Full show notes, transcript and AI chatbot - https://bit.ly/3AZqihd

Watch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE

00:00:00 - Introduction and Episode Overview
00:02:14 - Measure Camp London Announcement
00:03:28 - Welcoming Back Steen Rasmussen
00:04:01 - Steen's Background and Focus on Commercial Analytics
00:06:34 - Turning Analytics from Cost Center to Profit Center
00:09:19 - Defining Better Questions in Analytics
00:13:34 - Profit Enablement Center Concept
00:17:06 - Measuring the Value of Analytics Teams
00:24:01 - Impact of GA4 on Marketing Analytics
00:29:46 - GA4 Cohort Advertisement
00:36:01 - Generative AI and the Future of Analytics
00:48:47 - Rapid Fire Questions

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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav welcome back Steen Rasmussen from IIH Nordic, a previous guest known for his insightful perspectives. The episode highlights the importance of critical thinking and personal insight in analytics and experimentation, and how you can shift analytics from a cost to a profit centre.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

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