280 - The Path to Becoming a CMO, with Cristy Garcia

The Marketing Millennials

I sat down with one of the wisest Marketers in the industry, Cristy Garcia, CMO at impact.com.

How to climb the ladder to become a CMO, the importance of being a generalist, critical milestones for aspiring CMOs, and everything in between, this chat is for ALL of you with your eyes on the C-Suite.

Plus, the business side of Marketing and the significance that being a strong writer plays in future growth.

Forget what the “gurus” say on the timeline and learn it from someone who LIVED the journey to becoming a CMO. This is a good one.

As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millennial and take your marketing to the next level!

02:18 Key Skills for Aspiring CMOs

05:26 Understanding Business Beyond Marketing

08:32 Differences in Marketing Roles

14:11 Advocating for Yourself in Your Career

29:51 The Importance of Experimentation in Marketing

Follow Cristy:

LinkedIn: https://www.linkedin.com/in/cristinaebert/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com