EP 016: Working With Clients As A Marketing Consultant With Jacob Warwick

The Marketing Futurist Podcast

Το περιεχόμενο παρέχεται από το Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

6y ago 46:22

MP3•Αρχική οθόνη επεισοδίου

In this episode, we talk to Jacob Warwick, who has a background working in marketing and startups in Silicon Valley for 10 years. His roster of clients is vast, including Director of Marketing positions for Xerox, and Under Armour.

We discussed:

Setting client expectations for reasonable results
Showing value to clients right away by tracking engagement metrics, setting benchmarks and goals
Educating clients during the discovery phase
The advantages you have as a marketer because you know your clients best, vs. a consultant who is coming in new. Be sure to put yourself directly in your customers’ shoes by talking to them, rather than thinking you know what they want
Understanding what resources you have at your disposal to achieve the outcomes your clients desires

20 επεισόδια

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