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Susan Coghill - CMO, Tourism Australia
Manage episode 279872050 series 2582495
Το περιεχόμενο παρέχεται από το The Marketing Commute. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Marketing Commute ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this, the first episode of Season 3, we talk to Susan Coghill the Chief Marketing Officer for Tourism Australia. Susan grew up in California but has been living in Australia for close to 20 years, and before heading to our shores had a career in advertising in both LA and Singapore. She continued that trend when she arrived in Australia, working for agencies such as Publicis Mojo, Whybin TBWA, and The Campaign Palace. Then in the early 2010s, Susan shifted across to the marketing world, becoming the Head of Advertising at Westpac, then had a similar role with Qantas, before joining Tourism Australia as the General Manager - Creative, Content & Campaigns. And in mid-2019, Susan became their CMO. A dual US and Australian citizen, we very much enjoyed exploring Susan’s journey through advertising and marketing and now with 'Brand Australia'.
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