))
Make People Want It! : B2B Demand Generation
Manage episode 418397048 series 3457572
Το περιεχόμενο παρέχεται από το The Marketing Blender. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Marketing Blender ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Hello and Welcome back to another exciting episode of The Marketing Blender Show!
Do you ever feel like your B2B marketing is just creating leads, not desire?
This episode of The Marketing Blender Show is all about Demand Generation! Join hosts Dacia Coffey and Daisy McCarty as they break down the difference between lead gen and demand gen, and how to use demand gen to make your product or service the MUST-HAVE solution for your ideal customers.
You'll learn:
✅ What Demand Generation is and how it differs from Lead Generation
✅ When to use Demand Generation
✅ Signs that your lead gen efforts might actually need Demand Generation support
✅ Creative tactics to get your target market EXCITED about your offering
✅ How to leverage influencers, partnerships, and content to build brand awareness and prime the market.
Dacia and Daisy also discuss:
✨ The importance of education and reframing your target market's perspective
✨ Why "thought leadership" is a powerful demand gen tool
✨ How to build a strong Marketing Qualified Lead (MQL) base
✨ Using long-tail keywords to identify emerging B2B buyer interest
And much more!
Are you a B2B marketer, salesperson, or CEO? This episode is packed with actionable strategies to help you fill your sales pipeline with qualified leads who are ready to buy. Listen now and get ready to make your brand the go-to solution in your market!
🚨 P.S. Dacia also mentions her book, Corporate Caffeine: B2B Marketing is Different, which offers a framework for predictable, sustainable B2B marketing success. Check it out on Amazon, Barnes & Noble, or your favorite retailer!
_________________________________________________________________________
Get your copy of the book "Corporate Caffeine"➡️ https://daciacoffey.com/corporate-caffeine/
🌐 Learn More:
Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Daisy:
💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/
💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/
Connect With Us:
Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉
78 επεισόδια
Μοίρασέ το
