412 - Marketing Secrets from a VIRAL Beauty Brand | Laney Crowell

The Marie Forleo Podcast

Laney Crowell has disrupted the beauty industry in a BIG way. She exposed toxic makeup brands and built a viral beauty brand that's clean, climate-friendly, and adored by a tribe of RAVING fans. In today's MarieTV, Laney shares her top business lessons to help you break into a crowded industry, go viral, and turn massive profits by making a difference.

WHAT'S COVERED IN THIS EPISODE:

1:09 - How to overcome imposter's syndrome 4:27 - KEY mindset shift from employee to entrepreneur 7:22 - Idea for Saie Beauty 11:26 - Hardest part of business 13:55 - #1 way to make dreams real 15:11 - Starting with zero connections 18:30 - Why "it's not personal, it's business" is total BS 22:45 - Genius marketing tricks 26:00 - 3 words to stay sane 27:10 - The TikTok secret to viral growth 30:34 - How to be decisive 32:26 - Procrastination 38:12 - Competition and abundance 40:49 - Her first triathlon 42:42 - Everything is figureoutable! 46:10 - Big climate initiative 47:30 - A business and life you love Thanks for listening! New episodes drop every Tuesday. Make sure you hit the follow button to get notified. <3

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COME SAY 'HI!'

Instagram: http://www.instagram.com/marieforleo Tiktok: https://www.tiktok.com/@marieforleo Facebook: http://www.facebook.com/marieforleo Twitter: http://www.twitter.com/marieforleo MORE RESOURCES FOR YOU:

FREE 7-DAY WRITING CLASS: Learn how to write faster and make more sales → https://marielovesyou.com/freewritingclass SAIE BEAUTY: Try Laney's viral clean beauty products for yourself → https://saiehello.com/

WINNING BUSINESS IDEA: Is your business idea a blockbuster - or a flop? Use this free tool to discover the best business for YOU to start. One that's profitable and joyful → https://marielovesyou.com/bizidea

If you enjoyed this episode, please leave us a review! <3 It really helps us get encouraging and actionable advice to entrepreneurs and creatives who need to hear it most!