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5 things marketers need to know about Salesforce
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Το περιεχόμενο παρέχεται από το MarCloud. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον MarCloud ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In the first-ever episode of The MarCloud Podcast, we explore the key things we think marketers need to know about using Salesforce.
We often find that career marketers enjoy using Pardot (Account Engagement) for BAU and campaign-driven marketing to prospects. But you’ll need to understand how this prospect progresses through the lead lifecycle and interacts with Salesforce Campaigns for a full reporting view across the two platforms.
Joining our host Carl Mortimer is Ellie Anderson, a Sales Cloud specialist who is certified in both Salesforce and Account Engagement (Pardot) – perfectly positioned to discuss how both systems can align with each other for marketing success.
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