5 things marketers need to know about Salesforce
Manage episode 368134539 series 3490734
In the first-ever episode of The MarCloud Podcast, we explore the key things we think marketers need to know about using Salesforce.
We often find that career marketers enjoy using Pardot (Account Engagement) for BAU and campaign-driven marketing to prospects. But you’ll need to understand how this prospect progresses through the lead lifecycle and interacts with Salesforce Campaigns for a full reporting view across the two platforms.
Joining our host Carl Mortimer is Ellie Anderson, a Sales Cloud specialist who is certified in both Salesforce and Account Engagement (Pardot) – perfectly positioned to discuss how both systems can align with each other for marketing success.
Further Reading
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