S12 E08: Andrea DeMarco, President of Regent Seven Seas Cruises

The Luxury Item with Scott Kerr

Το περιεχόμενο παρέχεται από το Scott Kerr. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Scott Kerr ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

6M ago 43:07

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Scott Kerr sits down with Andrea DeMarco, president of Regent Seven Seas Cruises, one of the world's leading luxury cruise lines, to discuss why the cruise industry is booming at record highs and why more new-to-cruise guests are wealthy Gen Xers and luxury hotel side travelers. She also talks about why Regent Seven Seas puts itself in ultra-luxury category, how it competes against the slew of new luxury hotel brand yachts, what goes into creating luxury cruise itineraries that appeal to UHNW travelers, and the upcoming launch Regent Seven Seas new Prestige-Class ships. Plus: Why the new Grandeur ship boasts a multi=million dollar art collection that includes several Picassos and the first Fabergé egg on display aboard a passenger ship.

Featuring: Andrea DeMarco, President of Regent Seven Seas Cruises (rssc.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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#Business #Marketing #Scott Kerr #Luxury #Brand #Advertising #Affluent #Millennial #GenZ #Strategy