The Business Built On Blue Light - feat. Aaron Telford from Baxter Blue

The Lorraine Murphy Show

Το περιεχόμενο παρέχεται από το Lorraine Murphy. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Lorraine Murphy ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

3M ago 43:52

MP3•Αρχική οθόνη επεισοδίου

I’ve been a longtime fan of Baxter Blue blue-light glasses, so I loved this week’s conversation with its founder, Aaron Telford. He founded the business 7 years ago, using his background in product development and advertising to create one of the earliest blue-light filtering glasses.

In our conversation, we cover:

Why blue light is so harmful for us, but also for our kids
How prevalent blue light is (hint: it’s not just your screens!)
What your circadian rhythm is
What he wished he’d known when starting an ecommerce business
The marketing tactic that changed the game for the brand
The importance of educating your market - and how he’s still doing it 7 years later
How he has navigated a growing business alongside his family

You can save 10% on Baxter Blue products using my affiliate code: LORRAINEMURPHYM

I’m coming to Melbourne! My Bold Brilliance Strategy Retreat is happening on 31st July. Book here: lorrainemurphy.com.au/bold-brilliance-melbourne

I also share that my Bali retreat is happening again in October. You can find out all about it here: lorrainemurphy.com.au/retreat-2024

AND I’m hosting my first Aussie retreat in a very long time. Haven is happening on the NSW Central Coast in November. Find out more here: lorrainemurphy.com.au/haven

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