EP 75: Wade Foster (Co-founder and CEO, Zapier) on Nearly Bootstrapping to $5B

The Logan Bartlett Show

Wade Foster is the co-founder and CEO of Zapier, an automation business most recently valued at $5 billion.

In the episode, Wade discusses why Zapier only raised around $1M and unpacks Zapier’s strategies for growing profitably. Wade shares lessons from building one of the first remote-only companies in tech, including key tips for hiring, onboarding, building a great management team, and much more.

Wade is definitely a first principles thinker around all things business. One of the most raw and engaging episodes to date.

(0:00) Intro

(0:50) What does Zapier do?

(4:06) $1.3 million to $5 billion

(12:27) Lessons learned from starting Zapier

(17:23) Zapier's ecosystem and partners

(23:24) What made Zapier outperform competitors?

(28:31) Three friends from Missouri

(32:35) Was it obvious who the successes were going to be?

(40:36) Foundation of the board

(45:18) The Ultimate Guide to Remote Work

(50:45) Building trust among a remote employee base

(53:47) Importance of onboarding experience

(1:00:57) The future of remote work

(1:06:06) Advice for new founders

(1:08:50) Wade's interview style

(1:15:30) Setting goals as a company

(1:18:30) Are CEO coaches just snake oil?

(1:23:44) SEO Landing Pages

(1:27:47) What has you excited about artificial intelligence?

(1:33:29) Relationship with Sam Altman

(1:39:45) What would you tell 23-year-old Wade?

Mixed and edited: Justin Hrabovsky

Produced: Rashad Assir

Executive Producer: Josh Machiz

Music: Griff Lawson

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About the Show

Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.

Executive Producer: Rashad Assir

Producer: Leah Clapper

Mixing and editing: Justin Hrabovsky

Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

🎙 Listen to the show

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-logan-bartlett-show/id1606770839

Spotify: https://open.spotify.com/show/5WqBqDb4br3LlyVrdqOYYb?si=3076e6c1b5c94d63&nd=1

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9zb0hJZkhWbg

🎥 Subscribe on YouTube: https://www.youtube.com/channel/UCugS0jD5IAdoqzjaNYzns7w?sub_confirmation=1

Follow on Socials

📸 Instagram - https://www.instagram.com/theloganbartlettshow

🐦 Twitter - https://twitter.com/loganbartshow

🎬 Clips on TikTok - https://www.tiktok.com/@theloganbartlettshow

About the Show

Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.