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Social Commerce and Authentic founders: Phoebe Yu & Ettitude
Manage episode 397273075 series 3007867
Το περιεχόμενο παρέχεται από το Nicolas Bailliache. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Nicolas Bailliache ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Discover the world of sustainable textiles and eco-friendly home goods with founder and CEO Phoebe Yu on this week's of the Live Ecommerce podcast.
Phoebe shares the origin story of her company, Ettitude, which produces innovative bamboo-based fabrics and bedding. Since launching 10 years ago, sustainability has been their driving mission - to reduce the environmental impact of textiles by using renewable materials and cleaner production processes.
We dive into Ettitude's popular Re:New program for pre-owned bedding and home goods, still relatively uncommon in the home category. \
We discuss trends like lower consumption, the rise of video commerce in China versus western markets, as well as marketing through influencers and UGC.
True to the theme, it's a genuine look inside the mind of a mission-driven founder, the real strategies and decisions faced in building an ethical brand. Tune in to hear more about connecting authentically, gaining loyal brand advocates, and doing business sustainably.
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