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Embracing The Messy- Sales & Marketing Insights with Marcus Sheridan (2022)
Manage episode 387773196 series 3007867
Το περιεχόμενο παρέχεται από το Nicolas Bailliache. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Nicolas Bailliache ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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In this episode of the Live E-Commerce Podcast, I had a chance to interview bestselling author Marcus Sheridan. Marcus wrote the transformational marketing book "They Ask, You Answer," which had a big influence on my own why.
Marcus shares his journey from struggling pool company owner during the 2008 financial crash to becoming a keynote speaker, agency owner, and thought leader in digital sales and marketing. He discusses his "they ask, you answer" philosophy of being obsessed with answering customer questions and addressing worries through helpful content.
Key topics covered include:
- The importance of embracing "the messy" - trying new things even if they seem clunky at first.
- Bringing sales and marketing together instead of operating in silos.
- Appealing to buyers by not acting smarter than them.
- Ending presentations and content while energy is still high rather than letting excitement fizzle.
With insightful stories and actionable tips, this episode is perfect for e-commerce brands looking to build trust and boost sales through valuable educational content.
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