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Elevating Live eCommerce with Ecamm: A Chat with Katie Fawkes
Manage episode 379368868 series 3007867
Το περιεχόμενο παρέχεται από το Nicolas Bailliache. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Nicolas Bailliache ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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In the bustling world of live eCommerce, standing out means delivering professional, TV-quality broadcasts. But how does one make that leap without the big-budget equipment and expertise? Enter Ecamm, a game-changer for anyone wanting to elevate their live selling game. This episode brings you insights from Katie Fawkes, an expert at harnessing the power of Ecamm for riveting live broadcasts.
Episode Breakdown:
- Quality Over Quantity: Why does video quality matter? Katie delves into the nuances of how pristine video quality can influence viewer trust and skyrocket conversion rates.
- Features That Set You Apart: While tools like Ecamm are making waves, it's essential to understand what features genuinely make a difference in engaging a live audience. Katie will uncover these features and explain their impact on the live shopping experience.
- Mastering Real-Time Engagement: Live streaming thrives on real-time interactions. Katie shares strategies on keeping your audience hooked, from conducting polls to addressing comments on the fly.
- Crafting the Perfect Broadcast Atmosphere: Lighting, sound, and camera angles might seem trivial but can drastically alter the viewer's experience. Learn best practices and equipment choices that won't break the bank.
- Efficiency in Production: For many marketers and retailers, time and resources are limited. Katie offers insights on optimizing your setup and process to deliver TV-quality content without a TV-sized budget.
- Trends in Live Streaming - A Comparative Analysis: The pandemic undeniably catalyzed the live streaming surge. Katie examines the shifts in content types from pre to post-pandemic and discusses the evolving role of commerce in live streams.
Join us for a deep dive into the world of live streaming content. Whether you're a brand looking to break into the scene or a seasoned streamer seeking improvement, this episode promises a wealth of knowledge and actionable takeaways.
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
Connect with Katie : Ecamm Community: https://ecamm.tv/community
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