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50: David O’Neil from Story Trust, Part 1
Manage episode 310463751 series 3056843
Το περιεχόμενο παρέχεται από το Amy Woods Butler, Personal Historian, and Life Story Writer. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Amy Woods Butler, Personal Historian, and Life Story Writer ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
From Life Stories to Business Histories
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David O'Neil founded Story Trust in 2007; several years later, he recognized the natural connection between life stories for individuals and stories that recount the history of a business. His most recent book was an outgrowth of an oral history conducted several years ago. With the upcoming centennial anniversary of the family's company, they reached out to him to create a book of memories, recipes, and memorabilia, with an initial a print run of 2,500 copies.
Early in the life of his company, David decided on a marketing strategy that revolves around networking. Listen as he discusses how he has turned networking breakfast meetings into referrals to new clients.
Links & Stuff
Find David and Story Trust here: https://storytrust.com/
View and excerpt from A Farm Grows in Concord: Celebrating 100 Years of Verrill Farm, the book David created for the family who own the business.
David recommends starting your networking efforts with your local Chamber of Commerce. Here are a few other groups mentioned:
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