125. Reel Talk with Brock Johnson

The Kristen Boss Podcast

Does Instagram still seem like a mystery to you? With all the recent changes to the algorithm that rewards more views to video content over static images, it’s left the social selling industry in flux, not knowing what the next best move is. And that’s where our guest, Brock Johnson, comes in.

Brock rocketed to a 7-figure income by the age of 25 using social media, and here’s here this week with Kristen to dish about all things Instagram growth. Brock grew his IG account by 400k+ in a matter of months organically and sustainably and now teaches others how to do the same.

Here’s what they’re talking about this week:

• Why it’s not too late to jump into doing reels
• How to nix your niche drama (and it’s easier than you think!)
• The important distinction between fans and followers
• How having a smaller following can give you an advantage with engagement
• Ways to protect your time and energy from falling into content creator burnout
• What to do when the haters inevitably show up

The verdict is in: perfectly curated profiles are out, while authentic and genuine are in. Instagram doesn’t have to be scary. Commit to doing the work consistently and imperfectly, and you will see growth. Not just unengaged followers but fans who want to get to know you and trust your authority.

If you’d like to follow Brock on Instagram, you can find him here: @brock11johnson

And check out his podcast Build Your Tribe | Grow Your Business with Social Media

Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question

Connect with Kristen:

If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com

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