When Disappointment Leads to Clarity and Ultimately, Freedom FTH: 093

The Kim Doyal Show

Thanks to Cloudways for sponsoring this episode! Cloudways is offering an exclusive discount for The Kim Doyal Show listeners. Visit cloudways.com and use the promo code KIM20 to avail 20% OFF for 2 months on the hosting plan of your choice. One of the benefits of being in business so long is that you learn to take the so-called "failures" as part of the process. But that doesn't mean you don't get disappointed. That feeling you get when you've worked hard and something doesn't go as planned or the way you hoped it would. This is when the little kid in you who didn't get picked for the team or get invited somewhere shows up again. The difference now is that you're not that child... you're the adult who chose to be an entrepreneur. Knowing full well that things not going as planned is simply part of the process. It's what you do with those feelings and results (because no matter how something turned out, you've got some data to work with. That's the beauty of an online business). I'm going to share a bit of what I've been through this past week, how I've handled it and am still handling it, and how it's leading to the birth of something new. .stk-303f09d hr.stk-block-divider__hr{background:#d53371 !important} When Disappointment Leads to Clarity I'm pretty transparent about most things in my life and business. The more I share, the more people connect with me. I also don't have the energy to be something I'm not or pretend for the sake of appearances or feeding my ego. I recently launched something that didn't go as I hoped. My initial feeling was a massive disappointment because I'd worked super hard to get to that point (this was a completely revamped version of Email Insiders, which went from a two-month cohort to a 6-month group coaching program). A few months back I shared that I had made a significant investment in my business by signing up for a program and said I'd share more about that later. Well, it's later. 😉 The program was called "Fearless CEO" with Mariah Coz. I say was because they've had a pivot and gone back to the name they were recognized for (High Ticket Hybrid) because there was a disconnect with their audience. I won't go into a bunch of specifics on that because it's not my business or place to share what they've shared with paying clients, but even know they were successful in terms of sales (high 6 figures in two months), they realized they needed to make some adjustments. I've invested a little over 13k in this program (yes, seeing that and saying it out loud makes me cringe a little, but fortunately, the content, training, structure, and program are amazing. No regrets). I changed the name to "Email Insiders Accelerator", and went about doing exactly what I was supposed to (which was a LOT of work). The launch for this is through a live private training (they call it an LPT). To give you an idea, the Google doc to write out that training ended up being 35 pages long (there was a base template and I wrote out my content). I followed the launch plan (they suggest not doing any paid traffic the first time), which meant I was emailing to about 10k people and posting to social. I don't have any final numbers yet (the cart isn't closed), but the numbers have been disappointing. I reminded myself that this is a big investment for people (6k) and when I invested in the Fearless CEO program it took me a few days to make that decision. I held my live private training when I still had friends in town. I could have put it off, but I knew I needed to get it done - because it's WAY too easy to continually put things off or push the date out further. For myself, I needed to pull the trigger. So naturally, my first thought was that I did this too soon (gotta love the ego and all the BS it throws at us, right?). In many ways, I was massively grateful that I had friends in town because I made a very conscious decision to stay p...