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Easy Interviews to Fine-Tune Your Legal Service (Legal Start-up 2 of 3) with Tony Karls - #98
Manage episode 446660452 series 3485053
Το περιεχόμενο παρέχεται από το Jeff Sterling Hughes. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jeff Sterling Hughes ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Client interviews can revolutionize your law firm.
That's what happened at our firm, Sterling Lawyers.
In the second part of our 3-part series, I sit down with my partner and co-founder, Tony Karls, to reveal how early client interviews turned our struggling practice into a successful, growing firm.
We talked about:
- The surprising impact of "Molly," our ideal client mannequin (kinda cringy, actually)
- How client interviews reshaped our marketing strategy and service approach
- The unexpected insights we gained about client psychographics and buying behaviors
- Why longer intake calls became our secret weapon for building trust
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Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.
My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.
I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.
When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.
Follow me on: LinkedIn - YouTube - X - Instagram - TikTok
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