Mini Chief: Taking on Nike with an aggressive and cheeky marketing campaign…and winning…with Jaimie Fuller, Former CEO of SKINS

The Inner Chief

“I knew I was going to be sued by Nike, but I did my research and I knew that they couldn't just come and sue me, they had to issue you a cease and desist.”

This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous CEO guests, where you get a 5 to 10 minute snapshot from their full episode.

This Mini Chief episode features the former CEO of SKINS and now Chair of eo, Jaimie Fuller.

His full episode is titled Unlocking the secrets of the world’s greatest athletes and teams, coping with rapid growth, and “persivilience.

You can find the full audio and show notes here:

🎧👉 chiefmaker.com/319 👂

GET THE FREE CHIEF MAKER TOP 30 INTERVIEW QUESTIONS: chiefmaker.com/interview

Jaimie has built a successful business career around his greatest passion – sport.

He was the CEO of international compression apparel brand SKINS from 1998 to 2019, and he is now Chair and co-founder of eo, an Australian-based sports technology company that is developing a range of products designed to improve performance, accelerate recovery and adaptation, prevent injury, and aid rehabilitation.

Jaimie is also a prominent sports activist, initiating campaigns and speaking out against cheating, systemic corruption, homophobia and human rights abuses at the highest levels of several international sports including cycling, football and the Olympics.

He is a regular contributor to public forums and conferences around the world, on the role sport can play in helping to change society for the better.

In the full episode we talk about:

✅ Finding fulfilment by owning SKINS and taking it on an explosive growth trajectory

✅ What he learnt about the inner workings of athletes, their preparation and sacrifices

✅ How great teams set the standards of work ethic and being grounded, and

✅ How his new business eo is accelerating human performance through sport, including the groundbreaking work they are doing on concussion, which has FDA approval..

Deal hope,

Greg

Connecting with Jaimie Fuller

You can connect with Jaimie via LinkedIn.

Books and resources

• eo Lab and Library

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